Abu Dhabi-based food and beverage concept development and investment company, The Roller Coaster Restaurant, part of Group JWA, has opened its first UAE outlet with the launch of Rogo’s, a rollercoaster-inspired casual dining venue located in the capital’s latest retail hotspot, Yas Mall.
“A one-of-a-kind dining concept with visual appeal both on and off the plate, the focal point of the 14,000-square foot restaurant is the network of 30 individual rollercoaster tracks that loop, spiral and spin in and around diners to deliver an exciting menu of international comfort food directly to each table,” the company said in a media statement.
While the concept isn’t completely new, as the first robot-staffed restaurant that serves food through spirals opened in Nuremberg, Germany, in 2007, it is indeed new in the UAE.
UAE is globally acknowledged as a ground-breaking destination for world firsts, with the world’s fastest rollercoaster, the Formula Rossa, part of the neighbouring Ferrari World experience,” says Jessica Wadih Al-Absi, Chairman & CEO, Group JWA.
“Rogo’s offers a spectacular culinary experience for fun-loving diners looking for a new and exciting dining adventure,” she adds.
“Each table has its own individually designed rollercoaster track and a unique silent delivery system that thrills diners as they get to watch their food make a gravity-defying 360-degree journey to their table. Our state-of-the-art technology makes dining fun as it transports both cold and hot food and drinks along the multi-spiral, double loop and tornado tracks,” she continues.
As well as its hi-tech high-flying food delivery system, the 378-seat restaurant provides guests with a fully integrated ordering system in the form of individual handheld tablets that allow them to place orders.
The menu covers dishes from Americas to Europe and Asia, and includes signature dishes like the DIY Rogo’s Tornado Burger, the Upside-Down New York style Warm-Baked Cheesecake and the Sticky Date Pudding with Salted Caramel Ice Cream.
“Another unique element to the Rogo’s experience is the way our food is served. Each dish is presented in individual pots, making it a real journey of discovery from start to finish, and one that we know will resonate with children and fun-loving adults alike; because who doesn’t enjoy eating straight out of the pot?” notes Al-Absi.
The Yas Mall location is the brand flagship and the first in what Al-Absi maintains will be a series of restaurants in both the UAE and the rest of the region.
“The global trend today is moving towards the development of eating and dining experiences that are fun and memorable; both our concept and our menu reflect this whilst, at the same time, consistently delivering on our commitment to quality, freshness and creativity,” she noted.