Mumbai: The ‘Aashiqui 2’ actress Shraddha Kapoor named as the brand ambassador of Veet hair remover. The product was initially endorsed by Katrina Kaif and now Shraddha is the new replacement. The ad is already on air and Shraddha looks stunning in the ad and going by the ad, it seems that she will able to attract young girls and women to use the product to remove body hair.
Katrina has been endorsing the product from seven years and now Shraddha grabbed the brand.
Shraddha on being appointed as the brand ambassador of Veet said, “I am thrilled to endorse a brand that I have used since my teenage years. Veet is a brand that has time and again introduced innovations in the hair removal category that not only provides the ease of hair removal at home but also ensures smooth and touchably soft skin. With this new campaign I look forward to highlight the various implications of razor usage and raise awareness around better ways to get smooth, beautiful skin.”
Talking about Shraddha as the new face of Veet, Nitish Kapoor, the managing director said, “We are proud to sign Shraddha Kapoor as the brand ambassador of Veet. She embodies the Veet values of beauty and self-confidence and this association will help us penetrate further into a younger audience across markets.”
The new advertisement has come up with a new theme. “Razors are for boys. Don’t shave it, just Veet it”.
On the work front, Shraddha is working on ABCD 2.