DKMUL rationalizes prices, quantity to reduce small change problem

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MANGALORE: Dakshina Kannada Cooperative Milk Producers’ Union Ltd (DKMUL) is going in for a price rationalization of its select products – homogenized milk from June 1 and curds from June 3 to avoid problem of small change. Observing that maximum retail price of some of its products ended with 50 paise and both consumers and retailers were finding it difficult to tender exact change, the union has resorted to rounding off rates to nearest rupee.

Accordingly, homogenized cow milk earlier sold for Rs 15.50 for 500 ml will now be priced at Rs 16 and consumers will get 515 ml milk for this revised price, Raviraj Hegde Kodavoor, president of DKMUL stated. Likewise, 200 and 400 grams packet of curd which hitherto was priced Rs 8.50 and Rs 15.50 respectively will now be sold for Rs 9 and Rs 16 respectively from June 3 and consumers will get 215 grams and 415 grams for revised price.

Raviraj said since the union already has old stocks of films used to pack this product, the old rates will continue in vogue on the packets until new stocks arrive and requested the consumers to cooperate. The union will simultaneously take steps to mentioned the revised rates and quantity on the packets till such time new film stocks are available, he said, adding there is no change in price of any other Nandini milk products sold by the union.

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