Darshan creates new record

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Satellite telecast rights of Bul Bul fetches Rs 4.15 crore, which is the highest ever for a Kannada film.

 After his films became the highest grossers at the box office, a Darshan film has become the highest earner from sale of satellite telecast rights. The rights of Bul Bul has been sold for Rs 4.15 crore to a private satellite channel. This is the highest amount paid to a Kannada film so far. The previous record was Rs 3.75 crore paid to Puneeth Rajkumar’s Paramathma. However, another Puneeth film, Anna Bond is said to have received Rs 4 crore for satellite rights, but it is unconfirmed. But the flavour of the season now is Darshan, who has to his name two of the biggest grossers in the last few years; Sarathi and Kranti Veera Sangolli Rayanna. While his peers; Sudeep and Puneeth have forayed in to the small screen, Darshan has concentrated all energies on films and it seems to be paying off. Bul Bul is still a few months from release.

Another Darshan film, Kranti Veera Sangolli Rayanna could have well been the biggest earner from satellite rights if only the producer had sold it. The film is the biggest grosser in the last few years and the offer by private channels had peaked at Rs 6 crore after the film became a success. Before the release, the offer was less than Rs 4 crore. However, the film maker is said to be demanding a higher amount and the film’s satellite rights are still unsold.
Mahesh Kotari, the most prominent dealer of satellite rights of Kannada film says that offers by channels is seasonal. He said, “The film’s success will increase the offer amount if it is not already sold. The budget of the film too plays a role. However, it is not just the films of big stars that are sold. Gombegala Loka was a very good film but failed badly at the box office. There are no stars and even the director is new. The film sold for Rs 40 lakh. Devaraane too was sold for a good price. Bul Bul is now the highest paid film. It is an all-time record.”
(S Shyam Prasad | BM)

He is a Software Engineer from Moodbidri currently living in Kuwait. He likes to travel and post interesting things about technology. He is the designer of Kannadigaworld.com. You may follow him on FB at fb.com/alanpaladka

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