Mumbai: Gauri Khan, interior designer, film producer and wife of Bollywood superstar Shah Rukh Khan, has joined forces with realty megacorp Tulsiani Constructions and Developers Ltd. (TCDL) as their brand ambassador for 2 years.
While Gauri shall be seen in their future advertisements, she will be designing TCDL’s next generation homes.
Besides being the co-founder of film production and distribution company Red Chillies Entertainment, Gauri Khan is all set to launch her brand new interior store in Mumbai named “Design Cell”. With that in hindsight, this association with TCDL is being seen as an interesting step forward towards her future pursuits.
“A design that I create is like my own extension, it’s ‘thinking made visible’. And I am very excited to design for TCDL where I have been given a free hand to create spaces that evoke an emotional response” says Gauri Khan. “For me it’s beautiful when career and passion come together,” added Gauri.
“An interior designer requires dazzle, brilliance and pizzazz, and Gauri has all three,” said Anil Kumar Tulsiani, Chairman, TCDL. “With Gauri as our design mentor, we aim to achieve a serene balance of luxury, elegance and timeless tradition to places we create. Such homes are usually beyond the accessible price point, but it will surprise our customers who may not be expecting a well designed product at truly affordable prices,” added Tulsiani.
“Amongst a gamut of real estate projects that TCDL is developing, the signature homes designed by Gauri shall be particularly branded & marketed as ‘Designed by Gauri Khan’ shared Shashank Gupta, Vice Chairman, Urban Axis Group, a prominent real estate developer and JV partner of TCDL.
“This alliance is more like a natural matrimony between two celebrated entities, for doing what they both are best at, to give birth to a pedigree that’s beautiful” expressed Rohit Manchanda, Director, Mandate Consulting, the branding firm facilitating this endorsement.
TCDL has marked its presence in northern India especially in places like Lucknow, Allahabad, Meerut, Gurgaon and Varanasi along with its JV partners- Urban Axis Group, Sunshine, One City and Greystone, successfully delivering more than 15 projects. TCDL is well known for its practices of ‘People First’, ‘Minimum Impact on Environment’ and ‘Ethical Construction’.