Mumbai: After daring his colleagues over social media to take up various challenges — all in a bid to promote his film Bang Bang — it seems Hrithik Roshan has accomplished something he may not quite have expected.
We hear that Aamir Khan, who was also challenged to perform a dare by Hrithik, has gotten thinking about how the stunt has worked as an innovative publicity tactic.
Sources close to the Perfectionist Khan tell us that inspired by Duggu’s offbeat idea, Aamir too had a meeting with the creative team of P.K., asking them to come up with an equally innovative idea to promote their film online.
The team is currently brainstorming to meet Aamir’s brief.
“The promotions for P.K. will begin soon. Since Aamir is a pro at ideating for and chalking out those strategies that’ll best create a buzz around his films, he has taken on the challenge of outdoing even Hrithik’s unique concept,” our source disclosed.
Previously, Aamir had got fans to sport looks similar to his in the film Ghajini. E
ven the launch of the new season of Satyamev Jayate has been timed close to the release of P.K. And Aamir has been lauded for his innovative strategies.
But promoting a film online is a plan that Aamir is yet to tap.
“It was around the release of Talaash that Aamir decided that he won’t go out of his way to promote his films. But Hrithik has inspired Aamir to rethink his idea,” our source claims.
Is it any wonder then, that Aamir is a fixture at meetings regarding an online promotion plan for P.K.?