A ‘Boobs for Science’ project – in which women post photos of their breasts along with scientific facts – is going viral online.
Thousands of people are following a Tumblr blog and Facebook page set up by Lara Tait, 30, an Italian web marketer who studied paleoanthropology.
Numerous women have contributed their own photographs, in various states of undress, and men have also been posting naked photos of themselves.
The very first image shows a photo of a woman’s cleavage with the sign: “25 per cent of Italians deny the theory of evolution. In the US, it’s 60 per cent.”
Ms Tait said: “I think that in Italy more should be done to bring science and its results to the people. So I just had the idea to do something original in this sphere.”
And she said there was “absolutely” no risk the Boobs for Science blog would reinforce sexism in Italy.
“A woman is free to do what she wants with her own body, also put it to the service of science if she wants,” she said.
The contributors cover a huge range of topics, from autism to the age of the universe, while biodiversity, illiteracy and vivisection also feature.