Bangalore: Bangaloreans were seen rushing to jewellery stores on Thursday to book their favourite gold ornaments on the eve of Akshaya Tritiya.
According to T A Saravana, president of the Karnataka Jewellers’ Association, there has been a 40 per cent increase in the bookings and sale of gold compared to normal sales.
While bookings were on for the last few days, bookings increased after 11.57 am, when Rohini Nakshatra started.
This is considered to be an auspicious time to buy gold.
He added that this time, youth are very interested in purchasing jewellery and the demand for intricate jewellery among them is on the rise this season.
While middle-class families are purchasing temple and authentic jewellery, elites are purchasing gold biscuits and coins.
Ram Kiran, store incharge of Bhima Jewellery, West of Chord Road Branch, said people are mostly booking necklaces this season, compared to last time when all types of jewellery were booked.
Bookings are in full swing for the last ten days. People are purchasing at the normal rate of Rs 2,830 per gm.
Auspicious occasion
Lakshmi K, a homemaker, said: “We booked a pair of ear-rings last week and we will take the delivery on the festival day. It is considered auspicious to purchase gold jewellery on this day, which is why we purchase every year. The reason why we booked in advance was because we can choose our favourite design and style. Otherwise, on the festival day, there is a lot of rush.”
Neetu K, another homemaker, said: “I have booked thin chains for my granddaughter. The rate of gold is increasing and we were told that it will be higher on the festival day. So, we made full payment last week and booked the chains. I will take the delivery on Friday.”
