Sudhir Kumar Shetty nominated for the prestigious Mayura Prashasti -2013

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Y.Sudhir Kumar Shetty, COO-Global Operations, UAE Exchange

Sharjah: The 11th Annual Prestigious ‘Mayura Prashasti’ Award instituted by Karnataka Sangha Sharjah will be conferred on the internationally well-known trade personality Shri Sudhir Kumar Shetty for his outstanding achievements & contributions in the fields of business leadership, philanthropy and social service.

Karnataka Sangha, Sharjah has been honoring distinguished Kannadigas from the Gulf Region by conferring them with the prestigious ‘Mayura Prashasti’ Award for their outstanding achievements and contributions in different fields of excellence over the past 10 years.  The 11th Anniversary and the Mayura Prashasti Award function will be held at the grand ceremonial hall at the Evan Hotel on the beautiful & scenic promenade of Sharjah – The Corniche.

And this year’s prestigious honour will be conferred on Shri Sudhir Kumar Shetty in the august presence of Chiefs of various fellow associations, distinguished guests and the vast majority of Kannadiga diaspora who have made U.A.E. their adopted home – the Karma Bhoomi.

Sudhir Kumar Shetty

An Achiever par excellence – Shri Sudhir Kumar Shetty

Shri Sudhir Kumar Shetty has been rendering yeomen service to the vast majority of the expat communities at large, as the Chief Operating Officer (COO) of the household name in the UAE, Gulf and the Middle East for money exchange, international remittances and other financial transactions – The U.A.E. Exchange.  Having a phenomenal reach of over 170,000 centers around the world, across 150 countries, collaborations with over 150 world-renowned banking and financial institutions with over 700 offices world-wide, employing over 9000 dedicated personnel from 40 different nationalities, catering to over 6 million satisfied customers with a smiling face and quality service are proofs of Shri Shetty’s eloquent leadership qualities.

Hailing from the small-time hamlet called Enmakaje situated near the border town of Kasargod in Karnataka State in India, following the path of success to Abu Dhabi Shri Shetty is the son of Varvadi Shri Thimmappa Shetty and Smt. Kalavathi Shetty.  As the descendant of a prestigious ancestral lineage, his father was a district Educational Authority and his grandfather Belle Shamraya Shetty was a headmaster of the higher secondary school of the region.  It’s a proud moment for the parents and grandparents that their protégé has achieved international fame.

Shri Shetty’s higher educational pursuit started at another distinguished educational institution in St. Aloysius     College in Mangalore.  Disappointed at not getting admission into the preferred stream of Commerce graduation, Shri Shetty reluctantly enrolled in the Science stream.  As they say, luck favours the brave and the courageous Shri Shetty got admission into his preferred stream of commerce by the grace of the ever beneficent principal of the college when 5 students of the commerce course left the college which changed forever the direction of Shri Shetty’s life for the better.

Continuing his passion for higher studies, Shri Shetty acquired a degree in law from the University of Mysore and further consolidated his proficiency in the field of Finance, law and audit by completing the Chartered Accountancy (CA) course from Mangalore.  As an articled clerk, a pre-requisite for the CA course as well as post qualification, Shri Shetty handled audit responsibilities for several audit firms, financial institutions, banks, insurance and other commercial establishments and in the bargain acquired phenomenal experience in almost every field of financial and commercial activities.  Spotting this talented professional, Shri B.R. Shetty the doyen of the Indian Businessmen in the Middle East, invited Shri Sudhir to Abu Dhabi and offered him the position of ‘Internal Auditor’ of U.A.E. Exchange.   Recognizing Shri Sudhir’s work commitment and a zeal to take the establishment to greater heights, he was made the General Manager by giving him the total responsibility of the operations of the Exchange, which has been notching up impressive growth year after year by its innovative marketing and service excellence.  And the credit for all this goes to Shri Sudhir Kumar Shetty’s immaculate service culture and discipline.

Despite holding such a high and influential position, Shri Shetty disarms you with his ever smiling face, simplicity and his people-friendly attitude.  He interacts with effortless ease with the common man and the high & mighty, which has endeared him to all in equal measure.  He has nurtured, coached and created a pool of talented leaders within the organization to perpetuate the culture of service with a smile and dedicated customer orientation.  Shri Shetty is an excellent orator, social worker, a grand supporter of language, culture, folklore, an active sponsor for several sports, educational and institutional activities.  There is hardly an event in which the name of U.A.E Exchange is not included.  Such is the reach and support of this socially conscious financial institution, so well groomed and promoted by Shri Shetty.  As a further proof of their humanitarian activities, U.A.E. Exchange is the main sponsor for the colourful brochure brought out high-lighting the self-less contributions of the various associations, which have organized the blood donation camp in Dubai over the last several years, pioneered by the unceasing efforts of another socially conscious person in Shri Ganesh Rai.

By enacting the prominent role of King Marthanda Varma in the historic documentary of Travancore Province, Shri Shetty has demonstrated another facet of his varied multi-talented personality.

Shri Sudhi Shetty lives in Abu Dhabi along with his life partner Smt. Sheila and his two daughters Sushiksha and Sushmika. 

His List of Achievements, Role of Honour and Pride…  

Educational & Professional Qualitifications.. 

  • Successfully completed the “Key Executive Program” at Harvard Business School, USA in October 2000.
  • He is a fellow member of the Institute of Chartered Accountants of India.
  • Holds a Bachelor’s degree in Law and an additional degree in Commerce from the University of Mysore in India.
  • Founder member of Toastmasters, a leading movement dedicated to the improvement of communication and leadership skills among business executives. He has also been the President and sponsor of Toastmasters Club in UAE.
  • Was a President of the Rotaract Club, Mangalore.
  • Was a President of Rotary Club, Mangalore South.
  • Membership of various Executive and Business Councils in UAE.
  • A leading public figure, he delivers lectures at academic and business circles across the world. 


  • Member – National Anti-Money Laundering Committee, Central Bank of the UAE
  • Elected as Vice Chairman of FERG, UAE
  • Has been a Treasurer of Foreign Exchange & Remittance Group (FERG), UAE
  • Has been elected as the President of the prestigious India Social & Cultural Centre (ISC), Abu Dhabi in 2009 with a thumping 82% majority.
  • Member of Indian Business & Professional Group (IBPG), UAE
  • Member of American Business Group (ABG), UAE
  • Australian Business Group (AusBG), UAE
  • Philippine Business Council (PBC), UAE
  • Has been a Member of Advisory Board of St. Joseph’s School, Abu Dhabi, UAE
  • Has  been a Member of the Board of Abu Dhabi Indian School, Abu Dhabi, UAE
  • Member of Advisory Board of Innovative Development Centre for Educational Aptitude (IDEA)
  • Member of Advisory Board of Science India Forum (SIF)
  • Member of Advisory Board of University of WollongongDubai (UOWD)
  • Has been elected as a Member of Zayed Cricket Academy, School’s Cricket Development Board (under Abu Dhabi Cricket Council), for the development of budding cricketers.


  • Mr. Y. Sudhir Kumar Shetty conferred with Shihab Thangal Award by Mannar Abdul Latheef, KPCC Secretary on 23rd March 2013 at Indian Islamic Centre, Abu Dhabi.
  • Prestigious ‘Vishwamaanya Award’ lauded on the 9th Vishwa Kannada Samskruthi Sammelana 2012 (World Kannada Cultural Convention) held on 14th and 15th of December 2012 at Abu Dhabi Indian School, declaring him as the most recognised person globally.
  • ‘Global Personality Award’ presented by the Chief Minister of Kerala in Thiruvananthapuram in May, 2012
  • ‘Akshaya Global Award’ presented by the Minister of Kerala, Dr. Muneer, in December, 2011
  • RAKKEA Award for Commendable Contribution to Indian Society by Crown Prince of Ras Al Khaimah in 2009

As the COO of UAE Exchange, Sudhir Shetty received various awards including:

  • Banker Middle East Product Award
  • Dubai Quality Award
  • Dubai Service Excellence Scheme Award
  • The Sheikh Khalifa Excellence Award
  • Sheikh Mohammed Bin Rashid Al Makhtoum Business Award
  • Dubai Human Development Appreciation Programme
  • Best Partner by Emirates National Development Programme
  • Dubai Service Excellence Scheme Award
  • UAE Emiratisation Award
  • Deutsche Bank STP Excellence Award
  • Customer Service Week Star Award
  • ISO 9001, 14001 & 27001 certification
  • Superbrand Status for 2009, 2010, 2011 and 2012
  • Accredited with TISSE 2012 for excellence in Customer Service by The International Customer Service Institute (TICSI), United Kingdom.

Karnataka Sangha, Sharjah, is proud and honoured to present this Prestigious Award to Shri Sudhir Kumar Shetty and thank him profusely for graciously agreeing to accept this distinguished Award in recognition of his self-less and dedicated service to humanity.

~ B.K. Ganesh Rai

United Arab Emirates

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