Dubai : New ‘Dubai brand’ car number plates will become available to the public soon, and the first such number plate has been spotted on the car of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
This afternoon a road user spotted pink-and-blue number plate ‘1’ somewhere in Dubai.
“These number plates will be an optional extra feature for the car; people can replace their existing number plates with the Dubai-branded one,” explained Abdulla al Bastaki, Director of the Information Technology Department at the Roads and Transport Authority (RTA) which is introducing these ‘Dubai brand’ number plates.
The Dubai brand is illustrated on the number plate in pink and blue, replacing the regular name of the emirate on the number plate. The plates are available in small and large sizes.
Although the price has not yet been determined, the must-haves are expected to be affordable, pointed out Ahmed Bahrozyan, CEO of RTA’s Licensing Agency and Head of Supervision of Implementing the Integrated Roadmap to Transfer to the Smart Government Team.
“We do not want this to be a high-end product, because the idea is that it will promote the Dubai brand. We would like people to be able to afford this,” he said.
Meanwhile, a competition running during the course of Gitex invites car owners in Dubai to send in a selfie with their number plate through the hashtag mydubainumberplate on the social networking sites of the RTA.
The 10 selfies that receives most likes will be given the Dubai-branded number plate, which they may get before the new number plates reach the market, said Al Bastaki.
Regular applicants can apply for the new number plate through he RTA service centres or through the newly developed Driver and Vehicle app.
Source : Emirates 24/7