His organisational skills were evident when he managed to enthuse the cadre even after the disastrous defeat in the Assembly polls.
What was overshadowed in the hype over the appointment of former Chief Minister B.S. Yeddyurappa as national vice-president of the Bharatiya Janata Party, was the elevation of party State organising general secretary B.L. Santosh to the key post of the national joint organising general secretary.
BJP insiders feel that drafting this 45-year-old key strategist and organiser to the national team is a signal that the party is keen on spreading its organisational network in the entire southern region. This is especially in the wake of the supporting role played by him in bringing the party to power in Karnataka in 2008 for the first time in the southern region.
While Mr. Yeddyurappa led the party’s campaign as the chief ministerial candidate in the 2008 Assembly polls, it was Mr. Santosh who provided the organisational support, including back-room operations. His strategies, especially those related to strengthening the party at the grassroots level and bringing about co-ordination among various wings of the organisation, have paid off.
Former RSS man
A former Rashtriya Swayamsevak Sangh (RSS) pracharak, he has always stayed away from the media despite being the party organisational point man.
Skilled in IT
An engineering graduate, he played a key role in the party adopting the latest communication technologies in its campaign, including setting up of an IT & Communication cell.
His organisational skills were evident when he managed to enthuse the cadre even after the disastrous defeat in the Assembly polls and pushed it into Lok Sabha poll-preparation mode in advance, to revive prospects.
Some of the strategies adopted by him, such as engaging a huge number of young volunteers from various professions to take up third-party campaigning for the BJP in the Lok Sabha polls are said to have helped in building a tempo for the party.