It was a weekend outing with a difference for scores of families as enthusiastic youngsters and senior citizens, dressed in their best, drove in their electric cars on Saturday to spread the word on environment conservation.
It was a sight for passers-by as the stream of cars in various hues made its way through some of the important roads in the city. Some pedestrians stopped to take a close look while a few in buses and other vehicles whipped out their phones to capture the scene. At the end of the 5-km rally, the participants, including Transport Commissioner K. Amaranarayana, planted saplings at the Indira Gandhi Musical Fountain Park. For electric car manufacturer Mahindra Reva, which had organised the ‘drive for a better tomorrow’ rally, what mattered ultimately was the reach of the message.
Thanking customers for participating in the rally, Mahindra Reva Electric Vehicles Pvt Ltd chief executive officer Chetan Maini said sustainable mobility would significantly impact the quality of life for future generations. For the company, in which the Mahindra group holds a majority stake, such events are part of attempts to create awareness about their car and propel sale of electric vehicles. Mr. Maini added that government subsidies are also needed.
Speaking to The Hindu, Mr. Maini said the government seems to be favourably inclined and the company is looking forward to support measures for electric vehicles by the year-end.