Why AAP has taken a leaf out of the ice bucket challenge

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New Delhi: On the lines of the famous ice bucket challenge, the Aam Aadmi Party on Friday launched a fund collection programme wherein the donors would be requested to nominate 10 of their social media friends to donate to the party.

“In continuation of its fund-raising initiatives to mobilise resources for the upcoming Delhi assembly elections, the AAP is pleased to announce its new campaign, the #IFundHonestParty Challenge,” read AAP’s media release.

“This is a donor-get-donor programme appealing to donors to take the challenge, make a donation and send an appeal to 10 of their friends and family members to also donate and participate in the challenge. As more people join the challenge, a network of donors, referrals and participants will be built and the message of #IFundHonestParty shall spread to a wide number of people,” the statement added.

AAP convener Arvind Kejriwal, who promulgated the program, would soon invite 10 people from his contacts to take the challenge.

“The AAP’s IT team has developed web and mobile based referral tool to help donors make referrals. Participants can invite their friends and family via email and/or using the Facebook social networks. Donors can also easily share their own donation proofs (certificate) on their Facebook pages and also via Twitter. The software will track all donations, referrals and acceptance of challenge,” the party said.

The party is coming up with innovative ideas to raise funds for the assembly elections.  After ‘Selfie with Mufflerman’, the party came up with a new fund-raising campaign named ‘Coffee with Arvind Kejriwal’, in which a cup of coffee with the leader cost Rs 20,000. The party had also organised lunches in Mumbai and Delhi, where a plate of food cost Rs 20,000.

“We collected Rs.91 lakh from the fund-raiser dinner. Rs.36 lakh were collected from donor passes, Rs.36 lakh was through cheque donation from those who came and our volunteers collected Rs.21 lakh,” AAP leader Preeti Sharma Menon had said.

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