Action thriller Dhoom: 3 starring Bollywood star Aamir Khan is going so strong at the box office in Nepal that the local filmmakers have had to delay the release of their own films for the next three weeks fearing tough competition
Many producers are not keen to release their films due to the overwhelming response to Dhoom: 3.
Roshan Adiga, CEO of QFX Cinemas, said, “No Nepali film is in the pipeline for release.”
Made on a budget of approximately Rs.100 Crores and produced under the Yash Raj Films’ banner, the movie hit as many as 4,000 screens across the globe.
In comparison to the over $2 billion Indian film industry, the filmdom in Nepal is very small and the maximum budget of a film doesn’t exceed NRs 3 million (approximately $30,000) to NRs 4 million ($40,000).
Dhoom: 3, which had a global release on December 20, hit the screens in Nepal, simultaneously. The sleek thrilling saga, directed by Vijay Krishan Acharya, is successfully running in approximately 120 multiplexes and theatres, and it is expected to pull crowds for another three weeks.
“I must admit that the big budget Indian movies have a severe impact on our industry and Dhoom: 3 has repeated the history.” Rai said.
Gopi Krishna Movies brought Dhoom: 3 in Nepal after paying a whopping NRs 32 million.
Nepali audiences are directly influenced by Indian TV and Aamir’s stardom helped the film get a grand opening.
It is not only Dhoom: 3, which is impacting the Nepal film industry, popularly known as Kollywood. Other Bollywood big-ticket films too have cast a shadow over local productions.
Earlier this year, when Chennai Express hit the screens in multiplexes, several filmmakers decided to delay the release of their movies.
Moreover, multiplex owners give priority to Hindi movies over domestic ones because business matters to them.
Certainly, there is fear-psyche among the producers and distributors when big budget Hindi movies starring superstars hit the multiplexes, said distributor Sunil Manandhar.
Though Nepali cinema is struggling, several big budget Indian films do excellent business and collect record breaking revenues at the box office.
Industry insiders rue that the country lacks policy to protect the local film industry.