The first one-day international of the three-match series between India and South Africa will see the hosts turn up in pink uniform instead of the customary green, Cricket South Africa (CSA) have announced.
The match at the Wanderers on December 5 will be played on a ‘Pink Day’ in support of breast cancer awareness, according to a statement released by CSA. The initiative supports ‘PinkDrive’, an organisation committed to improving breast cancer education and awareness and providing preventative screening services to women across South Africa.
The fans visiting the stadium will be encouraged to ‘Go Pink’ in support of the cause and assist in setting a new record for most people wearing a single colour in one place and in support of the same cause.
Special ‘Shop4Cancer’ stands will be put up at the stadium’s ‘Pink Zones’ for those who don’t have anything pink to wear.
“As a proud South African company, we are keenly aware of how important it is to support causes such as the PinkDrive. We select partners who create an impact on communities and channel maximum benefit to those in need throughout the country,” Sport24 quoted Danie van den Bergh, Momentum head of brand. “Momentum’s purpose to help improve the Financial Wellness of all South Africans includes attention to physical well-being too.”
Official sponsors of the South African ODI team, Castle Lager, are also contributing towards the cause. “Castle Lager will contribute R100 for every run scored by the Proteas squad in the first ODI against India at the Wanderers Stadium as well as R400 for each four scored and R600 for each six,” Alastair Hewitt, general manager of Castle Lager, said.