Panaji: Not from now, but from time immemorial, music has been termed as the universal language. And when we think of a place in India that truly celebrates a concoction of cultures, there’s no doubt about the fact that goa emerges as the top victor. At this time of the year when people from all across the globe gather on the goan shores, the one thing that ties them together is their passionate love for dance and music. Carrying forward the spirit is a newborn electronic dance music festival that has taken upon itself to create a magical stir and satiate the hunger of music buffs, and they call it Supersonic.
Curated by one of the most famous and equally loved DJs Nikhil Chinappa, and co-organised by Farzad Palia, Head English Entertaibment, Viacom 18 and Jaideep Singh, Sr. Vice President and Business Head- INS, Viacom 18 the festival has pulled in thousands of people in its very first series of gigs. That talks a lot about how the Indian youth is showing inclination towards internationally accepted forms of music especially the ones that haven’t been explored fully in our country thus far. To this Palia added, “With Supersonic we hope to create a different kind of awareness among EDM fans, help them truly understand the genre and then make them fall in love with it all over again. This festival looks at giving them a holistic understanding of what EDM is all about. Although the music has been partially experimented with in the past 3-4 years, now is the time to make it big.”
The festival hasn’t gone on to chase the most commercial names but it has looked at hand picking names that have done their best in this genre, not to mention that Chinappa also ensured that he selected some local talent to incorporated the Goan flavour in this fest. Chinappa shares, “Whenever there have been music festivals in the past, they all just come, play and go. Crank some tunes and that is about it but we are unravelling the journeys of the men who take to the stage. We make you relive their journeys through their music and what can be a better experience than that.”
While clearly all such festivals congregate huge crowds of people who celebrate the spirit of love, freedom and joy, it is in the light of the recent accidents that have dawned upon out country that the organisers took special care when putting Supersonic together. Singh explicitly expresses, “Security of women has been out prime concern. We want people to have a complete fun experience. We don’t want people to be dancing and yet having to guard their friends or girlfriends at the same time. We want them to enjoy fearlessly and hence, we have deployed delicates teams who ensure that they vigilantly keep a check on everyone’s conduct. We have also ensured that the artist playing sets up a liberating atmosphere where people get pulled in to the acoustic well. This physical and emotional strategy has fare well in this fest.”
When names like the ones listed above are taking the initiative to put out a magnificent music festival, you can rest assured that the music will be promising and more and due to their foresightedness, you can also leave all other worries back home and truly revel in the spirit of music.