2013, it seems, is the year for box office records to be shattered. After three years at the top of the biggest moneyspinners list, Aamir Khan’s 3 Idiots found itself dislodged by Shah Rukh’s Chennai Express which in turn has just been toppled by Hrithik Roshan’s Krrish 3.
The superhero film, which opened on November 1, 2013, has collected Rs 228.23 crores in 15 days, making it the top earning Bollywood film in India. Chennai Express made Rs 226.70 cr and 3 Idiots, Rs 202.57 cr.
Krrish 3 director Rakesh Roshan told news agency IANS: “This Friday’s collections were Rs 2.44 crore, which brings the total 15-day collection to Rs 228.23 crore. So yes, it looks like Krrish 3 has broken all records.”
Krrish 3‘s bumper earnings were certainly helped by its unchallenged two week run in cinemas. However, trade analyst Taran Adarsh said: “The large number of screens and the ticket rates have definitely helped Krrish 3 to undertake its record-breaking journey. But eventually everything boils down to the quality of the content. If the script is solid, there’s no stopping a film. Also, it must be kept in mind that if a film is to be a universal hit, it must cater to a universal audience.”
Krrish 3 also stars Priyanka Chopra, Kangana Ranaut and Vivek Oberoi. However, Aamir may return to reclaim his record at the end of this year with the much-awaited Dhoom: 3.
With inputs from IANS
